Shopping Made Personal
Shopin is the world's first decentralized shopper profile built on the blockchain.
How Shopin Works
A New Way to Advertise
TGE Successfully Concluded
TGE Successfully Concluded
Own Your Data

A secure profile that enables shoppers to own their complete purchase data, giving the power back to the customer and rewarding them financially.

Recent Awards
Top 5 ICO OF

In The Press
In The Press
Show All Press

How Shopin Works
A New Way to Advertise
Increase Conversions

Using next-gen A.I. and blockchain technology, Shopin enables retailers to better understand and serve their customers.

The Shopin Vision

Shopin unites retailers and their customers through personalized data intelligence for an unprecedented shopping experience. We are creating a more sustainable retail economy where retailers become stronger by working together and shoppers get rewarded based on the value of their data that they fully own, control, and can share.

Shopin's Winning Pitches

North America Bitcoin Conference
January 19, 2018
d10e Seoul
March 6, 2018
BII Dubai
March 19, 2018

The Shopin Solution

Shopin is reinvigorating the retail economy by streamlining the entire shopping experience. By deploying blockchain technology to store value, purchase, and profile data, we are scaling to facilitate a million transactions per second that empower retailers on the open web to provide a decentralized Amazon-like experience with recommendations powered by A.I.

Blockchain Architecture Built for Mass Consumer Applications

  • Millions of data transactions per second on the Shopin blockchain
  • Token interoperability through Atomic swaps
  • Powerful recommendation engine powered by A.I.
  • The exchange of value between shoppers and retailers

Shopin’s Technology

By using the blockchain to store value and data in a decentralized fashion, the shopper is in control of their data. When shopper permission is granted, the retailer benefits from an A.I.-powered recommendation engine based on actual first-party purchase data and user-verified preferences.

Funding Structure

Token Generation

Shopin completed its Private Presale on January 27, raising $10 million, and then concluded its Public Presale on March 30, raising an additional $32.5 million. The company concluded its Token Generation Event on April 29 with a total of $42.5 million, surpassing all expected goals and putting Shopin at the forefront of one of the most successful TGEs in cryptocurrency history.

Private Presale


  • Starts1 September, 2017
  • Ends27 January, 2018


$500 000+
< $500 000

Token Generation Event


  • Starts30 March, 2018
  • Ends29 April, 2018



$10MM+ collected


$20MM+ collected


$30MM+ collected

Company Roadmap

  • 2017
  • February 2017
    Team Forms With Eran & Divakar
    Solving a Retail Problem: Creating a Universal Shopper Profile to Improve Conversions
  • May 2017
    Ingestion Engine: Retailer Integration
    Shopper Onboarding: UI/UX Alpha V0.1
  • June 2017
    Ingestion Engine: Launches V1.0
    Standardization of Product Catalog Data V1.0
  • August 2017
    White Paper Published: Addition of Blockchain & Crypto Incentives
    Ingestion Engine: Product Search Tool Built
    Shopper Onboarding: App for Women Developed
  • September 2017
    Shopin Formed & Incorporated
    Team Formed: Eran, Divakar, Jeremy, Vlad, Alexey, Abhi
    Token Generation Presale Commences
    Token Sale Website Launch V1.0
  • October 2017
    Shopper Onboarding: UI/UX Alpha V0.2
  • November 2017
    Team: 8 FTE Hired: 50% Located in Brooklyn NY, HQ
    Branding: New Logo Unveiled
    Events: Ethereum DEVCon 3, Cancun
    Fundraising Roadshows: Singapore, Dubai, Switzerland, UK
    Awards: d10e ICO pitch, voted #5 Top ICO
  • December 2017
    Recommendation Engine: Training A.I. Models
    Shopper Onboarding: Wire Frame For Alpha V0.2
    Testing: Reached 1MM+ Transaction Per Second Test With 96 Nodes w/iExec
    Fundraising Roadshow: Switzerland
  • 2018
  • January 2018
    Product Development: Shopin Profile
    Token Sale Website Launch V2.0
    Shopin Website Relaunch
    Events: NRF Big Show, NYC, NABTC Miami
    Fundraising Roadshow: Hong Kong, South Korea
  • February 2018
    Product Development: Men’s & Women’s Onboarding Alpha V0.2
    Recommendation Engine: Testing A.I. Models
    Fundraising Roadshow: Japan, China, Singapore
  • March 2018
    Public Token Generation Event Commences
    Implementation: BigChainDB
    Integration: CommerceCloud
    Shopper Profile: Visual Onboarding
  • April 2018
    Token Generation Event Commences
    Product Development: Onboarding App Alpha V.02 Completed
    Mobile Native Apps: UI/UX Commences
  • May 2018
    Product Development: Android & iOS App
    Recommendation Engine: Retailer Testing
    Shopin Profile Ethereum Integration
    Shopin Profile 1.2: Friends & Family Sending & Receiving Tokens Integration
  • June 2018
    Women’s Apparel Recommendations V1 Release
    User Onboarding Application V1 Release
    Interledger Protocol for Ethereum to BigChainDB Atomic Swaps Complete
  • July 2018
    Women’s Shoes & Accessories Recommendations Begins
    Men’s Apparel Recommendations Begins
    Universal Shopper Profile Begins
    Begin Development Plan for Shopin Wallet and Profile Management App
    Begin Investigation Cycle for Routed State Channels
    Integration of Atomic Swaps into Shopin’s Blockchain
  • August 2018
    Women’s Shoes & Accessories Product Recommendations Complete
    Begin Men’s Shoes & Accessories Recommendations
    Women's Complete The Look Begins
    Integration of Shopin App with Universal Shopper Profile
    Develop Shared Liquidity for Routed State Channels
  • September 2018
    Men’s Apparel Recommendations Complete
    Universal Shopper Profile V1 Release
    Complete Staked Liquidity pool for Routed State Channel
    Integration of Push Notification and Social Networking Sharing with Shopin App
  • October 2018
    Men’s Shoes & Accessories Recommendations Complete
    Men's Complete The Look Begins
    Integration of Payment Systems
    Integration of Advertising and Rewards Associated with incentives offered by the retailers
  • November 2018
    Women's Complete The Look Complete
    Integration of Real Time Exchange of Shopin Tokens for Goods.
  • December 2018
    Men's Complete The Look Complete


We are already trusted all over the world.
Be part of the Shopin token economy.

Shopin Token Generation Event FAQ

Please click here for Token Swap FAQs.


What was the timeline for Shopin’s Token Sale? (Token Sale Details)

The Private Presale ended on January 27, 2018, followed by our Public Presale that ended on March 30, offering bonuses of 20%, 17.5%, and then 15%. We just successfully concluded our Token Generation Event on April 30, which had no minimum and no bonus. For additional updates and information, please follow us on our Telegram group for official updates, or on Twitter, Facebook, and our website


Why did Shopin offer a Public Presale? (Token Sale Details)

The Shopin Private Presale was so successful that we wanted to offer a Public Presale opportunity to the community to get whitelisted ahead of the Token Generation Event. Public Presale participants had access to bonuses of 20% for the first 10MM, followed by 17.5% for the next 10MM, and then 15% for the subsequent 10MM.


How was the Public Presale processed? (Token Sale Details)

The official processing of the Public Presale Whitelist was done in small batches, on a first-come-first-serve basis. For those who registered after January 27, they received an email from us with a unique, dedicated link that was valid for just 72 hours for KYC-AML processing. We then provided instructions on how to transmit participation funds.


Can you explain the functionality of the pop-up on the Shopin web page? (Token Sale Details)

When a pop-up appeared in the lower left area of the website, it showed in real-time who registered for our Token Generation Event with their country of origin and the amount they registered. An important note: This information was not connected to the progress bar.


How did the Shopin Token Generation Event work? (Token Sale Details)

We announced the Shopin Token Generation Event at the end of the Public Presale, which ended on March 30, along with all of the participation requirements through our official channels, including our Telegram group for the most up-to-date information.


How do I verify important announcements from you? (Token Sale Details)

All Token Generation Event participants should check at least three of our channels to confirm that Shopin is sending the message. The most consistently updated and detailed resources for Shopin announcements can be found here: Telegram group, Telegram channel, our blog, and

All signups took place here:


Was pre-registration required? (Token Sale Details)

No, it was not required. However, for the Token Generation Event, all participants were required to pass KYC-AML verification.


How are KYC-AML documents securely stored? (Token Sale Details)

We take your privacy and security very seriously. Your trust means the world to us, and we do everything we can to maintain it. Our motto is to trust but verify. Never hesitate to reach out to us directly at if you have questions or concerns.


When does the Token Generation Event end? (Token Sale Details)

The Shopin Token Generation Event has successfully concluded. Please follow our Telegram group for official updates or our website